HSBC – World Golf Championships

HSBC wanted to celebrate the golfers of the World Golf Championships by turning them into superhero characters in the run-up to the event and displaying them on the outside screen of the skyscraper '1QRC'. After storyboarding how I imagined the golfers should be displayed I added subtle animations to the illustrated golfers and we ran the campaign for a month in 2016 which received high praise from HSBC, the golfing community and the people of Hong Kong.
  • STORYBOARDING
  • AFTER EFFECTS ANIMATION
  • LARGEST SCREEN IN HONG KONG