H&S – Seasonality

Head & Shoulders wanted to show how they have a wide range of shampoo varieties, suited to all seasons. Each product had a scent or a formula which would benefit a mass demogaphic coverage so I needed to create a concept simple enough to appeal to a wide audience. After scamping some ideas in my notepad I quickly began filming slow motion concepts using the ingredients of the product range. The client liked the ideas so we then set about finding a 'slo-mo' director who shot some great footage for us to use across social media and London Underground escalator panels.
  • SCAMPING
  • MOTION COMPS
  • CONCEPT AND FILMING