Canon – Snow Globe

As part of a Canon christmas campaign to appeal to consumers around the 2013 holiday season, I had to create a visual and engaging hook to promote and hero a set of particular Canon products. These were centered around a unique 'snow globe' installation on the Eros statue in Piccadilly Circus. Fake snow was added inside the snow globe and a series of small fans were triggered at the beginning of an animation which, as the snow fell, the content of the screens filled up with snow.
  • STORYBOARDING
  • ONLINE BANNER ADS
  • PICCADILLY CIRCUS TAKEOVER